Fields of tomorrow – Israel Pavilion
Expo 2015 Milan, Italy
Program: visual experience of agricultural and engineering performance
Client: Israel ministry of foreign affairs
Area: 995 sqm
- World Architecture News – Living Pavilion planned for 2015 Expo, 21.02.2014
- Xnet – First published: Israeli Pavilion at Expo 2015 in Milan, by Naama Riba, 23.02.2014
- No camels : Israel To Present Giant Living Wall At Expo Milano in 2015, by Laura London, 12.04.2014
- IL GIORNALE DELL`ARCHITETTURA – Survey: Expo 2015 – Architecture and construction, no.117, spring 2014
- Corriere della Sera : Una (piantagione) verticale: il padiglione di israele pr Expo, 12.03.2014
- Architype : Israel pavilion, Expo 2015, 18.09.2014
- Designboom : israel pavilion by knafo klimor architects for expo milan 2015, 24.09.2014
- Inhabitat : Knafo Klimor Architects Unveil Living `Fields of Tomorrow` Wall for the 2015 Milan Expo, by by Nicole Jewell, 02.27.14
- Green prophet : Living crop wall to showcase Israel’s agricultural genius at the 2015 Milan Expo, by Tafline Laylin, 03.03.2014
- Kadva Corporation : Fields of Tomorrow create Israel Pavilion Milan Expo 2015, by Jay Amrutia, 12.08.2014
- Archdaily : Milan Expo 2015: Knafo Klimor-Design Pavilion to Represent Israel , by Karissa Rosenfield, 22.09.2014
Israel Pavilion Expo 2015
Israel is an agricultural laboratory and a worldwide case study that exports knowledge, experience, and technology to the entire world: The cultivation of rocky land, the growth of vegetables in the desert, the invention of new methods of irrigation , the upgrading of seed quality are part of the inception of modern agriculture marked by creativity, dare, and achievements.
The 2015 Milan Expo theme – “Feeding the Planet – Energy for life” provides a unique opportunity to present those achievements. The pavilion presents a valuable knowledge base and showcases the technology that is being used today, worldwide, in order to fight challenges such as hunger and poverty and to spread prosperity and stability in developing countries.
The Israeli pavilion, under the title” The Fields of Tomorrow”, creates an immediate and powerful visual experience of agricultural and engineering performance.
The vertical field provides a fresh and unique perspective on how food is produced and supplied in the world. The field is comprised of modular tiles utilized for cultivating agricultural products on a steel frame elevated above the ground. The tiles contain a computer-controlled watering-drip system for optimal crop cultivation and growth. The field will consist of cereal varieties and other basic foodstuffs that will offer a wide variety of products that will produce a mosaic of textures, smells, and colors.
The building relates to its special location at the center of the park, directly opposite the Italian pavilion, adjacent to the Cardo and Decumanus, and offers a walk along its façade as part of the visitor experience.
The Pavilion exhibition will present a virtual tour of Israel, presenting the success, innovation and technology that the Israeli scientists and farmers acquired in the agricultural sector.
Total lot area : 2370 sqm
Total pavilion area – 995 sqm
Vertical field size – 68 m long X 12.4 m high
Expected daily number of visitors – 12,600
Expected total number of visitors – 2,000,000
Client – Israel ministry of foreign affairs, in cooperation with the ministry of finance, ministry of tourism, ministry of economy, ministry of agriculture & rural development and Keren Kayemet Leisrael
Architecture and general planning: Knafo Klimor Architects
Content concept, exhibition and media: AVS Avant Video Systems
Project management : AVS Avant Video Systems
Structural engineer : Rokach Ashkenazi Engineering Consultant
Energy & systems : Avner Vishkin engineers
Electricity : Rafi Cohen Engineers
Plantation & Vertical fields concept : Green Wall Israel
Local architect & coordination : PRR Architetti
Local Structural engineer : Engineering project
Local systems & fire fighting engineer : Rampoldi Progetti
Local safety engineer : Studio La Viola