Fields of tomorrow  
Israel Pavilion 
Expo 2015
 
Winning entry

Theme: "Feeding the planet - Energy of life" 
Program: visual experience of agricultural and engineering performance
Client: Israel ministry of foreign affairs
Area: 995 m2                   
Status: completion 2013

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Israel Pavilion Expo 2015

Israel is an agricultural laboratory and a worldwide case study that exports knowledge, experience, and technology to the entire world.  The cultivation of rocky land, the growth of vegetables in the desert, the invention of new methods of irrigation , the upgrading of seed quality are part of the inception of modern agriculture marked by creativity, dare and achievements. 

 

The 2015 Milan Expo­ theme - "Feeding the planet - Energy for life"  provides a unique opportunity to present those. The pavilion presents valuable knowledge base and technology that is being used today, worldwide, in order to challenges hunger and poverty,  to spread prosperity and stability in developing countries.

 

The Israeli pavilion, under the title" The Fields of Tomorrow", creates an immediate and powerful visual experience of agricultural and engineering performance.

 

The vertical field provides a fresh and unique perspective on how food is produced and supplied in the world. The field is comprised of modular tiles utilized for cultivating agricultural products on a steel frame elevated above ground. The tiles contains a computer-controlled drip watering system for optimal crop cultivation and growth. The field will consist of cereal varieties and other basic foodstuffs that will offer a wide variety of products that will produce a mosaic of textures, smells, and colors.

 

The building relates to its special location at the center of the park, directly opposite to the Italian pavilion, adjacent to the Cardo and Decumanus,  and offers a walk along its façade as part of the visitor experience in the Israeli pavilion.

 

The Pavil­ion exhibition will present vir­tual tour of Israel, presenting the suc­cess, inno­va­tion and tech­nol­ogy that the Israeli scientists and farmers acquired in the agri­cul­tural sec­tor.

 

 

General information:

Total lot area : 2370 m2

Total pavilion area - 995 m

Vertical field size - 68 m long X 12.4 m high

Expected daily number of visitors - 12,600

Expected total number of visitors - 2,000,000

 

Credits:

Client - Israel ministry of foreign affairs, in cooperation with the ministry of finance, ministry of tourism, ministry of economy, ministry of agriculture & rural development and Keren Kayemet Leisrael

Architecture and general planning: Knafo Klimor Architects

Content concept, exhibition and media: AVS Avant Video Systems

Project management : AVS Avant Video Systems

Structural engineer : Rokach Ashkenazi Engineering Consultant

Energy & systems : Avner Vishkin engineers

Electricity : Rafi Cohen Engineers

Plantation & Vertical fields concept : Green Wall Israel 

Local architect & coordination : PRR Architetti

Local Structural engineer : Engineering project

Local systems & fire fighting engineer : Rampoldi Progetti

Local safety engineer : Studio La Viola

 

 
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