Dwelling in Green
Towards a sustainable regionalism

ZeZeZe Architecture Gallery It's Hangar 12 Tel Aviv Harbor, Israel

24/09/2008

The urban cosmopolitan surge that has taken hold in every part of the world has caused a new socio-cultural phenomenon: the metro-habitant. This urban culture is the essence of a global super culture; sharing similar characteristics, language and lifestyles, its progress is managed by a planned, informal strategy - the aim of maximizing man’s personal comfort at any price. The metro-habitants consume the same forms of nourishment, watch the same movies and TV-series and read the same news headlines that cover events in the global village. Their fashion trademarks, furniture, vehicles and other consumer products are signs of a contemporary, global, high-tech lifestyle. The various advertising media used in marketing their chief products and services use the same methods, sometimes even the same models; the subtitles may vary but the graphics and visuals are almost entirely identical.